Author: Kristin Mortis

Kristin Mortis is a Marketing Manager with 7+ years of experience at TDInsights based out of Plano, Texas. She helps businesses deliver the strongest marketing turnaround with cutting-edge digital strategies and tools. She writes about B2B Marketing, Big Data, Artificial Intelligence, and other technological innovations. Connect with Kristin on Twitter to learn about the emerging practices being implemented in the B2B segment.
Email Marketing

How Can Hyper-Personalization Increase the Impact of Email Marketing?

Personalization has made its unique presence in email marketing, with top marketers integrating it in their campaigns to generate improved results. In the current competitive world, one can never expect to increase sales if not using personalization to reach out to the customer. So, how does email personalization help marketers? It helps maintain rapport with […]

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