Author: John Walker

John is the founder and principal consultant at J. Walker Marketing, a marketing consultancy based in Lancaster, PA. John started his career at advertising agencies in New York where he worked with global brands like Procter & Gamble and Sara Lee. Before starting his own firm, John spent the last decade working as a digital marketing director, first at JPL in Harrisburg, then at LNP Media Group in Lancaster. In his current consulting role, John helps gives marketing guidance and assistance to business owners and marketing directors to help them acquire new customers and grow.
google smart campaign ads
Optimization
Technology

Google Smart Campaigns: What are they and should I use them?

When I hear “artificial intelligence” I envision self-driving cars and conversations with Siri. But what about using artificial intelligence (A.I.) to manage your digital advertising campaigns? Let’s talk about Smart Campaigns from Google Ads. What are Smart Campaigns? Digital display advertising from Google lets advertisers reach 90% of internet users on over 3 million websites. […]

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