Email Marketing

Email Marketing

How Can Hyper-Personalization Increase the Impact of Email Marketing?

Personalization has made its unique presence in email marketing, with top marketers integrating it in their campaigns to generate improved results. In the current competitive world, one can never expect to increase sales if not using personalization to reach out to the customer. So, how does email personalization help marketers? It helps maintain rapport with […]

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Email Marketing

Email Marketing: Keeping Your Mailing Lists Lean

Collecting customer contact information is something almost all businesses do. They do this for their email marketing efforts or to have a better picture of who their customers are. If your business is like most, there is a good chance that you have a bloated mailing list. This is a mailing list with contacts that […]

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