Our priority is the success of your company, and an integrated approach helps to achieve it. If we take on project promotion, we work on a turnkey basis, not just use a standardized algorithm of actions in anticipation of a positive result. An individual approach and rational use of the advertising budget are the main rules!
Product/category analysis
When working with contextual advertising, it is very important to thoroughly analyze the product or category to be promoted at the initial stage. Otherwise, setting up and running contextual advertising may not yield the desired results. At this stage, experts determine the benefits and features of the offer, look for the right arguments to use in advertising. Based on the data obtained, they form a unique selling proposition.
Analysis of demand, geo, platforms
It is extremely important to show ads to the audience that is interested in your offer, which has a positive impact on the effectiveness of contextual advertising. To do this, you need to analyze demand, geography, and platforms, identify keywords and phrases, the volume and dynamics of search queries, and identify regions and cities with the greatest potential. This will help to avoid budget overspending.
Competitor analysis
If you have decided to order contextual advertising services, a comprehensive analysis of your competitors is essential. It is necessary to determine what strategies and tools they use, what are their strengths and weaknesses, and what kind of work they do to set up and maintain contextual advertising. Once you have this information, you can formulate your own promotion strategy that will be more effective and help you attract the target audience.
Key queries + ads
Based on the analysis of the product, demand, and competitors, we select the optimal set of keywords and phrases for your campaign. For this purpose, we use different types of matches, minus words, modifiers, and advanced parameters to increase the effectiveness of advertising. We also create ads with USPs and calls to action.
Promotion strategy
Developing, implementing, and scaling contextual advertising is an important part of the work to achieve the best results without overspending the budget. We formulate a strategy individually for each client and improve it in the course of cooperation to increase efficiency and optimize investments at the same time.
Media plan in the context of advertising tools
A media plan is a document that contains information about the advertising tools and formats we use, the amount of traffic and conversions we expect, the budget and bids we allocate, and the performance indicators we track. This is one of the key tools of contextual advertising. Thanks to the media plan, you can evaluate and adjust your advertising campaign much more accurately in accordance with the market situation.
Reporting (daily, weekly, monthly)
Without contextual advertising monitoring and reporting, it is very difficult to objectively evaluate the effectiveness of an advertising campaign and the rational use of funds. Reporting includes data on how many impressions, clicks, conversions, and profits the advertising campaign brought, which keywords and ads worked best, etc. In addition, this way you can objectively assess whether the cost of contextual advertising is justified and justified.