SEO (Search Engine Optimization) is a series of actions directly on and off the website aimed at improving the position of a resource in search results for relevant queries.
SEO website optimization is a set of strategies and tools for online promotion that are applied to a website page so that it is organically displayed on the top search engine results pages. As a result, it leads to an increase in traffic and conversions on the site.
Why do you need to carry out search engine optimization?
Increase in website traffic
According to Google, users click on the top positions of the search results 28% more often than on the others. And the last (tenth) result on the page usually has no more than 3% of clicks. That’s why SEO promotion is so important!
Increase sales and conversions.
Organic traffic is an exclusively interested target audience. Search queries are used directly by your target audience. Moreover, it is a “warm” audience – one that is ready to make an order or is close to it.
Clicks from search are not paid for
In contextual advertising, you pay literally “per click,” which is not always profitable. Traffic from a search engine does not require any monetary costs. Of course, we don’t take into account the cost of the promotion service, but only the conversions.
Return on investment.
Comprehensive websites are usually optimized once, and then maintained in good condition and bring good traffic even without constant large investments. In terms of prospects, SEO is one of the most profitable ways of promotion.
What does the seo website optimization service include
SEO audit
Before starting work, we conduct a thorough analysis of competitors and audit the site, analyze the structure, content, compliance with applicable standards, and other elements that affect visibility in the search engine. Based on a detailed analysis, an optimization strategy is developed and work is planned to promote the site in search engines.
Internal optimization
Internal search engine optimization of a website concerns the adaptation of the site to the requirements of search engine algorithms and user needs. A number of measures are implemented: improving the logical structure of the site, optimizing meta tags, preparing the appropriate structure of text headings, optimizing page loading speed, modifying the search engine budget, etc.
Content optimization
Working with content factors is aimed at adapting content to the needs of the user and the target audience in general. The search engine evaluates the quality of a website through the prism of content quality, how well it answers users’ questions. Such aspects as the correct display of content and functionality on a smartphone affect the ranking of a website.
External optimization
Link profile optimization is one of the main tools for website promotion. The more links a website has and the better its link profile is, the better it is in terms of SEO. This is the most important ranking factor that should be paid maximum attention to. Our promotion strategy is to optimize the link profile and build external links from reputable resources.