Web analytics is an important part of the data-driven approach. Its goal is to show objective information about user behavior and find points of growth in website conversion.
DATA COLLECTION AND ANALYSIS
We set up data collection into analytics tools from web and mobile resources. We help you understand the effectiveness of traffic channels and website pages. We show growth points.
ACTION TRACKING
We analyze behavior, set up tracking of user interaction with the site, which allows you to measure its effectiveness and make changes to increase conversion.
DATA INTERPRETATION
We create dashboards with the main business KPIs. We generate clear analytical reports that help you make decisions about improving traffic acquisition channels.
ADDITIONAL SERVICES
IMPLEMENTATION OF MEASUREMENT PROTOCOL
We draw up a technical task (TT) for sending ecommerce event data to Google Analytics 4 using the Measurement Protocol. We provide support at all stages of the ToR implementation.
CUSTOM CLIENT SOLUTIONS
We solve individual tasks for tracking events, building a funnel, combining and visualizing data from different systems, and other unique requests.
CONSULTING AND ANSWERS TO QUESTIONS
We help you to understand web analytics: we answer questions, give specific recommendations on how to optimize work and implement settings.
ANALYTICS IN MOBILE APPLICATIONS
We help to set up tracking of user interactions with mobile applications. We provide integration of application data with web resources in one place.