Owning and operating a small business is a big job, and it comes with a lot to consider whether you’re just starting out or have been in the game for years. One of the most important things to remember as a business owner is that it’s crucial to keep up with the times and be open to change. While remaining steadfast in some areas can prompt customer loyalty, it’s also a good idea to learn how to adapt to evolving needs. There are so many pieces of technology available these days that knowing what your business requires is imperative, especially if you’re on a budget.
The good news is you don’t have to break the bank to find great resources in technology for your small business, and with so many new things coming out every day, it’s important to figure out which new investments you can afford to make before you come to a decision. Scouring the internet for the best deals can be time consuming, so here’s a brief guide on how to get started.
Hire a data recovery pro
If your sensitive data comes under attack from a scammer or hacker, or if your website or database crashes, you’ll need the help of professional tech support to get everything back on track without losing productivity. If your business doesn’t have in-house IT personnel, consider looking for a data recovery company, like Secure Data Recovery, that can help you ensure that your info is safe and in good working order in no time. In some situations, you might even think about keeping them on retainer, so that you’ll have access to their services right away without having to wait for an appointment.
Find a secure payment system
A secure and easy payment system will help you keep your customers and clients happy while ensuring that you’re able to keep track of inventory and process payments with minimal fees. Consider one that is also mobile, like a card reader you can use with your phone, so you can take it with you on-the-go and provide excellent customer service at events like trade shows and conventions. The best system will also help you organize your finances so you won’t have to worry about keeping two sets of books.
Stay in touch
One of the most important aspects of running any business is making sure you and your employees can stay in touch and on the same page. There are several resources online that can help you do this without making a significant investment, so take a look around for one that makes the most sense for you. Google’s G-Suite apps for business is a great example, because it provides all the things a company needs to stay connected, including sharing tools for documents and spreadsheets.
It’s also crucial to stay in touch with your customers by offering several ways for them to reach you. A company email, social media accounts, a website that’s easy to navigate, and a contact form are all great additions to your business’s forms of communication.
Look to influencers
One simple and cost-effective way to push your business is to seek help from influencers, especially local ones. These top-rated social media stars can offer their services for anything from health and beauty aids to workout gear and everything in between, meaning you can reach a wider audience without a lot of time or effort on your end. Make sure you have a solid social media base to keep your potential customers interested, and post often in order to keep the algorithms happy.
Investing in tech can be a challenge for many small business owners, especially those who feel they don’t have the budget for the tools they really want. The good news is, there are many ways to integrate tech into your business without spending a ton of money. Think about what makes the most sense for your needs and do some research before committing to ensure you get the best deal.
Enjoyed reading the blog? Sign up for our bi-monthly newsletter to receive marketing news and advice.Follow me:
- How to Work From Anywhere, Even Your Home, During Retirement - January 28, 2020
- The Best Tech for Small Businesses to Invest In Right Now - November 18, 2019
- How to Get Started Hiring Freelancers for Your Small Business - September 19, 2019