Vision is perhaps the most important of our five senses. It’s what we use to process the majority of what we experience in the world and to form the majority of our first impressions. What we see often colors how we interpret everything else, for better or worse. That’s why a strong visual marketing component is essential for any small business hoping to compete in the marketplace.
Visual marketing, simply, is quickly becoming one of the primary vehicles marketers use to appeal to customers. Whether it’s through an attractive color scheme, high-quality photography of products, or an appealing logo or wordmark, visual marketing is a powerful tool in the hands of a marketer. However, not enough small businesses truly harness the power of visual marketing and make the most of it for their businesses. Instead, they rely on static imagery on their websites, use amateur photography (or worse, poor quality or cliche stock images), or don’t take full advantage of color theory. In any case, these businesses are ignoring some basic fundamentals of visual marketing, and their businesses may be hindered as a result.
Understanding visual marketing fundamentals is extremely important because it can help marketers guide consumers into making the right choices. Research has shown that the right type of visual marketing can change the way consumers view products that are similar, which can alter the way they process the images and help them make crucial distinctions. No matter what type of industry you’re in, visual marketing is one of the most important avenues for connecting with your customers and leading them to your products or services.
Keep it simple
Some of the most effective visual marketing techniques are relatively simple but might not be obvious, at first. For example, using color theory to create a strong emotional connection to your business can drive customers to make a decision.
- Warmer colors, such as red and orange, create strong connections to energy.
- Alternatively, cooler colors, such as blue and green, create a more calming feeling.
Depending on which emotion you want your products to create in customers, choosing the right color scheme for your marketing materials can do the trick.
Photography in marketing is another powerful means of creating an emotional connection with customers. Hiring professional photographers who can make your products, people and services look their best is essential. If your business depends on sweeping vistas to create a connection with customers, aerial photography can be a wonderfully effective way to make a solid impression. Today, the use of high-quality video on your website is a must, so don’t neglect it as part of your overall visual marketing strategy.
Our sight is so important for helping us make sense of the world around us, and what we see can have a powerful impact on how we feel. For that reason, it’s crucial for small businesses to understand what visual marketing can do for them and their customers. The accompanying checklist contains some important tips for honing a visual marketing strategy for any business. Follow them, and you’ll be able to help your customers see how valuable your business can be for them.
Visual Marketing Checklist from Clear Sky ImagesFollow me: